Logo and Font Design
We were engaged in a branding and styling exercise to come up with a logo, font and site design for a start-up Adult products company.
The brief asked us to come up with a cheeky, yet recognisable logo that reflects the market they are targeting but isn’t obviously for a store selling adult products.
We came up with a hand drawn logo with the lips motif and a font to match that was to be used throughout the eCommerce site. We used the Bigcommerce platform to build the site and used the same bright pinks and black to give a slick yet playful look.
We were asked to create large scale panel banners that we to be put up during the development of luxury apartments in Caulfield called Luxor.
Each banner was almost 3 metres wide and 1.5m metres high. The final artwork was supplied to the printer at 25% of the final size which meant that the resolution of the imagery had to be extremely high.
The panels formed part of a larger project including banner design, web development and eDMs. The banners appeared prominently throughout the sales campaign of the development.
For more information on our large format design services give us a call on 03 9942 6222 to find out what we can do for you.
We were asked to build a Digital Media Marketing Platform to track online media advertising performance.
The result of years of development, the Platform is highly sophisticated, yet simple to use – allowing businesses to view how online users are interacting with their advertising in real time. The Platform measures views and clicks as well as ‘real leads’ – including phone calls, emails and web enquiries.
The Platform is enabled with a range of functions which help measure the effectiveness of campaigns and team, as well as support the sales process.
Key functions include Full Google AdWords and PPC integration, Campaign creation and monitoring, Live click-through and impression data.
Live lead tracking (email/web/phone) and m issed call notifications forms an integral part of the system alongside phone call recording (inbound) and ROI analytics and calculator.